The sequence of steps a visitor moves through toward a goal, from first visit to conversion. Mapping the funnel shows where people drop off so you can fix the weakest stage.
A site only earns its keep when it moves people to act. Funnel is part of turning attention into outcomes, connecting what a visitor wants with what the business needs. Without it, traffic is just a number on a dashboard.
In practice we tie Funnel to a goal we can measure, then let evidence settle the debates. We instrument it cleanly, watch how real visitors behave, and change one thing at a time so we always know what made the difference.
The percentage of visitors who complete a desired action, such as buying, signing up or booking a call. It is the clearest single signal of whether a page is doing its job.
View definitionThe share of visitors who land on a page and leave without any further interaction. A high bounce rate can signal a mismatch between expectation and content, slow loading, or unclear next steps.
View definitionA method of comparing two versions of a page or element by splitting traffic between them to see which performs better against a goal. It replaces guesswork about copy, layout or buttons with measured evidence.
View definitionWe turn terms like this into shipped, measurable work. Tell us your goal and we will point you at the right next step.