Design

Usability Testing

Watching real people attempt tasks on a product to find where they struggle. A handful of sessions often surfaces the biggest problems before launch.

Why it matters

Good design is invisible until it is missing. Usability Testing shapes how quickly someone understands a page and how confident they feel acting on it, which is the difference between a polished impression and a confusing one. It is where craft and clarity meet.

In practice

In practice we resolve Usability Testing early, in low fidelity, before a single pixel is polished. Decisions live in a shared system so they stay consistent across pages and easy to evolve, and we test them with real people rather than trusting taste alone.

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Related terms

Keep reading.

Design
Wireframe
A low-fidelity sketch of a page that shows structure and priority without colour or styling. Wireframes let teams agree on layout and content before investing in visual design.
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Design
Information Architecture
The structure and labelling of content so people can find what they need and understand where they are. Good information architecture is the backbone of intuitive navigation.
View definition
Marketing
A/B Testing
A method of comparing two versions of a page or element by splitting traffic between them to see which performs better against a goal. It replaces guesswork about copy, layout or buttons with measured evidence.
View definition

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Usability Testing

Why it matters

In practice

Keep reading.

Wireframe

Information Architecture

A/B Testing

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