Forty-two things to confirm before you push live, from performance budgets to redirects to legal copy.
Launch day is the worst time to find a gap
A checklist is not a sign of an inexperienced team. It is the opposite: it is how experienced teams stop relying on memory at the exact moment memory is least reliable.
Every item on this list earned its place by being missed at least once, by us or by someone we learned from. The list is a record of mistakes you now get to skip.
The boring items are the ones that bite
Nobody forgets the headline feature. People forget the redirect map, the analytics that was never wired up, the legal copy that was a placeholder right up to go-live.
These are not glamorous, which is precisely why they slip. The checklist exists to give the unglamorous items the same attention as the exciting ones.
Run it as a gate, not a suggestion
A checklist you consult is comforting. A checklist you must clear is useful. We treat ours as a gate: launch does not happen until every line is green.
That discipline turns launch day from a held breath into a non-event, which is exactly what a good launch should feel like.